I help ambitious fashion founders turn ideas into profitable, purpose-led brands with clear strategy, structure, and support at every step.

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I believe the world needs more independent fashion brands with strong purpose, originality, and integrity.
I also believe you deserve to build a business that supports your creativity and your life.

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I know what it’s like to second-guess every decision, juggle ten different roles, and wonder if you’re doing enough.
That’s why I don’t just give you advice.
I help you create a clear plan and I’m right there alongside you as you implement it.

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My experience (in a nutshell):
 

• 6 years of hands-on experience in design, product development, marketing, retail, and sales strategy

• I’ve worked with over 100 fashion founders, from concept to scale

• My clients have gone on to launch sell-out collections, grow loyal customer bases, and build businesses they love

• I’m also a mentor for The University of Westminster Fashion, helping the next generation of fashion founders

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I keep things simple, honest, and practical. No jargon, no fluff, no cookie-cutter advice.

Just clear strategy, accountability, and support from someone who’s been there and wants to see you win.​​​​​